Hossein Najafi is a lecturer and Visual Effects Pathway leader in the Digital Design department. Hossein is a practicing artist and a film maker as well as a scholar who examines media language and aesthetics. He is currently completing a PhD. His research project is a practice-led enquiry that negotiates bridges between identity theories and narrative form. In his inquiries he uses a variety of technologies including Motion Capture, Deep Learning, Virtual Human and Advanced Dynamic Simulations in his practice. Hossein began his career as a design and animation artist in 1999 when he founded Didar Film, a small production studio where he produced and directed over 50 television commercials, managed numerous print campaigns and designed websites. Based on his industry background and teaching profile, in 2018, he was appointed as a lecturer at the Yoobee Animation College and then, in February 2019, he joined AUT’s Digital Design department as a fulltime lecturer and visual effects pathway leader.